Meet the Team: Julie Serle, Strategic Engagement Partner
Introduction
We’re excited to introduce someone who brings both deep London Market expertise and a genuine passion for helping people work smarter. This month, we welcome Julie Serle, our new Strategic Engagement Partner – and she’s already bringing a fresh perspective to how we support brokers and MGAs on their inFOCUS journey. Find out more about her in this interview…
Professional Background and Role
1) Can you tell us a bit about your role as Strategic Engagement Partner at gpm – what does it involve?
As a Strategic Engagement Partner I will be working closely with brokers, MGAs and other market participants to support their evaluation and adoption of gpm’s new SaaS platform, “inFOCUS” – building trusted relationships, understanding business needs, and ensuring gpm’s solution meets London Market and regulatory standards to ensure our customers achieve measurable and long-term success.
2) What will a typical day look like for you?
The core part of my role is about building strong relationships and guiding customers through adopting our new inFOCUS platform.
I will be spending time talking with brokers and MGAs to understand their business needs, then work with them on demos and solutions that meet London Market and regulatory standards. A big part of my day is acting as a trusted advisor – helping them unlock value, improve efficiency, and stay compliant. I will also be collaborating internally with the Sales, Marketing, and Product teams to make sure what we deliver really works for the market.
3) What was it about gpm – and inFOCUS – that made you want to join the team?
I’ve had hands-on experience with gpm’s current system at my previous two firms, where I helped implement it. That gave me a real appreciation for the benefits it brings – especially in the London insurance market, where technology moves fast and compliance is critical. I’ve seen first-hand how the platform improves efficiency, supports regulatory standards, and helps firms stay competitive.
Joining gpm felt like a natural step for me because I believe in the product and its potential to drive innovation in such a dynamic market. On top of that, the team is experienced, committed, and genuinely passionate about delivering solutions that make a real difference, which makes this opportunity even more exciting.
4) You’ve spent much of your career in the London insurance market – can you tell us a bit about your background and how your experience has shaped your approach today?
I started my career in the London insurance market as a Lloyd’s broker at Tysers, where I was fortunate enough to be seconded to Rio de Janeiro, Brazil, to help develop business through the producing broker’s office into London. I then travelled regularly to Mexico City to support the establishment of a new reinsurance office, assisting with reinsurance business operations and client handling across the region. On my return to London I achieved the CII qualification, the Diploma in Insurance, and was awarded the John Poel Prize for my performance in the 2005 exams.
I then became one of the founding board directors at CLP Insurance Brokers in June 2007, where I acted as a Director overseeing strategy and growth. Also, as an Account Executive handling business emanating from South America and Europe, as well as overseeing the technical and credit control functions. And later leading operations at James Hallam where I was instrumental in the formation and shaping of a new London Market processing Team, assisting in enhancing efficiencies, and acting as a Blueprint Two representative and on LIIBA’s A&S Committee.
That experience gave me a full cradle-to-grave view of how insurance businesses work and the challenges they face. I understand the importance of having systems that streamline processes across all functions, because when technology works well, it frees up time for teams to focus on growth while still meeting company objectives and regulatory requirements. That perspective really shapes how I approach this role – I’m passionate about solutions that deliver efficiency and compliance without slowing down the pace of business.
Approach to Engagement and Relationships
5) What’s your approach to engaging with brokers and market partners?
My approach is all about building trust and adding value from the very first interaction.
I start by listening to really understand the broker’s or market partner’s business needs and challenges. From there, I guide them through the evaluation and adoption process in a way that feels collaborative rather than transactional. I make sure any solution we propose meets London Market and regulatory standards, because compliance and efficiency are critical. I also focus on showing how the platform can free up time for growth and strategic priorities. It’s about creating a partnership where they see us as an enabler, not just a vendor.
6) From your perspective, what’s key to building strong, long-term relationships in the London Market?
For me, building strong, long-term relationships in the London Market starts with trust and understanding.
Brokers and market partners need to feel that you genuinely understand their business and the pressures they face. That means listening first, identifying their needs, and then delivering solutions that not only meet regulatory and audit standards but also make their lives easier. Consistency is key – being reliable, responsive, and proactive in communication. I also believe in adding value beyond the product, whether that’s sharing insights, supporting their growth goals, or helping them navigate change. When you combine that with transparency and a genuine commitment to their success, you create partnerships that last.
7) How do you see your role helping gpm’s clients get the most from inFOCUS?
My role will help clients get the most from inFOCUS by utilising my insurance knowledge – to help fully understand their requirements and gently guiding and supporting their adoption, and demonstrating how the platform drives efficiency, compliance, and growth.
Personal Insights
8) What do you enjoy most about your work?
What I enjoy most about working in the London Insurance Market is the people and the energy. It offers exceptional opportunities for growth, where you are surrounded by highly skilled, collaborative people, and I genuinely feel the enthusiasm of a market that’s always moving and innovating. What excites me most is making a real impact during this period of rapid technological change – helping brokers and MGAs adopt inFOCUS smoothly and confidently.
9) Can you share something your colleagues might be surprised to learn about you?
Something colleagues might not know is that I once featured in an episode of “Lovejoy” as a very dedicated background extra!
10) And finally, how do you like to spend your time outside of work?
Outside of work, life is busy and fun with my three children and I focus on maintaining an active and healthy lifestyle.
We’re thrilled to have Julie on board – her insight, energy and genuine passion for improving the broker experience will play a huge part in shaping the next phase of inFOCUS.
To find out more about inFOCUS modular solutions, contact us today to find out more.