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    By Carrie Robertson, on 4 Mar 2025

    More Than Software: Why gpm Is a Trusted Name in the London Market

    With over 30 years of experience providing software to Lloyd’s brokers, wholesale, direct, and reinsurance businesses, gpm isn’t just another software provider – we’re ingrained in the London Market ecosystem.

    Did you know we currently provide systems to 31 Lloyds brokers?

    Our technology, deep market expertise and trusted relationships make us the go-to partner for insurance intermediaries looking for reliable, specialist solutions.

    Built for the Complexities of the London Market

    The London Market is unlike any other. Brokers, underwriters and MGAs operate in a highly specialised, multi-currency, multi-carrier, and multi-section environment. Often requiring solutions tailored to their unique workflows.

    At gpm, we understand the complexities and constraints of this space. Our software is built to integrate seamlessly with London Market systems like Velonetic via ACORD, ensuring smooth, efficient transactions.

    Trust & Reputation: The Real Currency

    In a sector where relationships matter, trust is everything. Many of our clients come to us through referrals from other brokers and market leaders.

    A recent demo with a prospective client highlighted how our reputation precedes us. After an hour-long session, their feedback wasn’t about the software itself, but rather:

    “If gpm is doing it, we know it works.”

    That trust isn’t built overnight; it comes from consistent delivery, reliability and long-term partnerships.

    Residing in the Market: Our Network

    Between the gpm team, we have worked in the London market for over 100 years! The relationships we have built up between us are more important now than ever before.

    We love to connect people within our network. There’s nothing better than a trusted introduction or recommendation.

    Longevity, Consistency & Commitment to Efficiency

    We are committed to making the London Market more efficient, but we also understand that change must happen within its complex regulatory and operational framework.

    That’s why we focus on building software that evolves with the market, improving efficiency while respecting the way brokers and underwriters work.

    At gpm, we do more than provide software – we help solve the specialist challenges of the London Market.

    But beyond that, we see ourselves as part of its fabric, working alongside brokers and intermediaries to create solutions that seamlessly support the way they do business.

    gpm deliver intuitive, easy-to-deploy cloud-based insurance broking solutions.

    Interested in finding out more about gpm’s inFOCUS range of apps? Contact us today.

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